Unleash the marketing beast
DMA polling insight showed 97% of employees felt their employers should offer them 1 hour per week train and upskill.
So I built a campaign under the Hour of Power concept to show audiences how the DMA’s learning and training offer could help them grow what they know.
Credits: Ashley Flanagan-Hesleton
Activity
A/V, art direction, campaign direction and implementation copywriting and copywriting direction, creative concepts, email marketing, OOH concepts, social.
Outcomes
The campaign won press attention and galvanised DMA Members – and non-members – to commit to a scheme ensuring their people got that crucial hour of study, each week.
The DMA subsequently won Department of Education (DfE) funding to grow out the campaign, and became a chosen partner to the DfE on their Skills for Life initiative.