Riding the new wave
DMA Talent builds pathways into UK creative, data and marketing industries for young people.
One of the key mechanics was a student membership package.
We crafted the verbal and visual identity to carry the initiative to a new audience of aspiring doers, makers and thinkers, nationwide.
Credits: Ashley Flanagan-Hesleton, Imran Ali
Activity
A/V, art direction, copywriting, copywriting direction, creative concepts, creative direction direct mail, editorial, email marketing, messaging, positioning, print and packaging, project direction and implementation, social, verbal and visual identity.
Outcomes
The DMA had never offered a membership package to students.
In fact, it had rarely spoken to the age group the package would appeal to. Our work brought a totally fresh audience into the DMA’s orbit.
And helped form relationships and partnerships with higher education institutions and career advice bodies from around the UK.