Data done differently
We were asked to bring to life two slumbering offers for young data-minded and marketing talent.
The Creative Data Academy saw young grads (16+) mix it with an established agency for a few days. While at Summer School, day sessions helped aspiring marketers get to grips with live briefs and learn what a day in the working life of someone in the industry would look like.
So we built and sold in concepts, verbal and visual identities, collateral, the content strategy and executed the work.
Credits: Rosanne Stewart, Ashley Flanagan-Hesleton, Imran Ali
Activity
Art direction, copywriting direction, creative direction, email marketing, messaging, positioning, print and packaging, social, verbal and visual identity.
Outcomes
Sitting in “old” DMA branding, our aim was to break into a new cohort – school leavers and uni grads.
Could we speak to them, appeal visually and verbally.
This work laid the foundation for further product development targeting youth and young talent that ramped after the DMA rebranded in 2019.