Creating the DMA Awards 2021
The DMA Awards stretch every sinew of the best work the UK's creative, data and marketing industries have to offer.
I’ve worked the campaign each year since 2015, and it goes from strength to strength.
Below, you have 2021. A year that got a real creative make over, tee’d off by the talents of Johnny Kirkham and Heber Ramos, with additional creative steering from Jason Andrews and Cordell Burke.
We co-created concepts, copy and visuals and delivered the full rollout of the campaign.
Credits: Ashley Flanagan-Hesleton, Imran Ali
Activity
A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, direct mail, email marketing, event display, mail, print and packaging, social.
Outcomes
Recruited 500 judges (gender balance achieved). 800+ entries. Sold out Awards night. Revenue targets surpassed, including strategic partnership and sponsorship elements.