Selected campaign work
Great British Creativity
A DMA campaign that began as a mission to project the
power of words.
It evolved to champion the bedrock of commercial creativity: art, design and writing.
From podcasts to deep dive editorial, bitesize interviews with creative fire starters to live Lab learning for creators, designers and writers.
Activity
A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display mail, print and packaging, social
Customer Engagement
Fusing tech, creativity and data.
Working with the DMA’s Customer Engagement committee, this campaign looks across those three areas and studies what happens when they intersect (and when they don’t).
Working with research and data teams, plus engagement leaders from around the industry, we surfaced insights, best practices, learning and training opportunities.
We ran a packed schedule of live events, print mailers, email and social campaigns, podcasts and long-from research reveals to power the campaign along.
Activity
A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display, mail, print and packaging, social
Responsible Marketing
With regulation constantly shifting and innovations impacting how marketers reach audiences, we built the DMA a campaign to help the data and marketing industry protect itself and its customers.
Partnering strategically and working with a handpicked committee of cross-industry experts, we set to work.
Our outputs included global reports and bitesize insights into privacy. Podcasts and interviews with figures across industry, politics and regulation. Toolkits for Brexit, and an industry-leading package of advice and guidance on the GDPR.
