The year is 2018. And the data and marketing industry is trembling with fear. General Data Protection Regulation (GDPR) fear, to be precise.
We had to help DMA Members and non-Members align, in time, with the GDPR. So, up stepped the Monsters.
Monsters that each represented a key term or phrase from the dry-as-a-bone jargon desert of GDPR. We built them into playing cards, into email messages, into short A/V moments, into a social campaign, into email creative.
And we used them to get audience eyeballs onto the advice and guidance they needed to help get themselves compliant.
A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, mail, print and packaging, social.
