Selected campaign work

Great British Creativity

A DMA campaign that began as a mission to project the
power of words.

It evolved to champion the bedrock of commercial creativity: art, design and writing.

From podcasts to deep dive editorial, bitesize interviews with creative fire starters to live Lab learning for creators, designers and writers.

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Activity

A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display mail, print and packaging, social

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Customer Engagement

Fusing tech, creativity and data.

Working with the DMA’s Customer Engagement committee, this campaign looks across those three areas and studies what happens when they intersect (and when they don’t).

Working with research and data teams, plus engagement leaders from around the industry, we surfaced insights, best practices, learning and training opportunities.

We ran a packed schedule of live events, print mailers, email and social campaigns, podcasts and long-from research reveals to power the campaign along.

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Activity

A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display, mail, print and packaging, social

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Responsible Marketing

With regulation constantly shifting and innovations impacting how marketers reach audiences, we built the DMA a campaign to help the data and marketing industry protect itself and its customers.

Partnering strategically and working with a handpicked committee of cross-industry experts, we set to work.

Our outputs included global reports and bitesize insights into privacy. Podcasts and interviews with figures across industry, politics and regulation. Toolkits for Brexit, and an industry-leading package of advice and guidance on the GDPR.

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Activity

A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display, mail, print and packaging, social

Value of Data

Shaping the understanding of the true worth of data.

The DMA began this campaign in Scotland, before growing it around the UK.

The aim was to show to businesses - particularly the C-Suite - that data deserved a seat at the top table.

So we built a verbal and visual identities, collateral, content strategies to get the campaign moving.

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Activity

A/V, art direction, campaign direction and implementation, copywriting and copywriting direction, creative concepts, email marketing, event display, mail, print and packaging, social.